Units / ADA5111
ADA5111 · Design thinking for business
2026 Handbook6 credit pointsLevel 5Department of Design
Last checked: 23 Aug 2026 UTCOverview
Design Thinking brings together some approaches that are known in the sciences and humanities, such as analysis and synthesis, but applies them in ways that are particular to a design approach. This unit is developed to introduce non-cognate students in the Master of Business to Design Thinking, and to its application within a wide range of problems and situations. These skills and strategies include a range of conceptual and communication approaches, ways to investigate and reconsider the context in which we work and live, as well as potential for innovation. Design Thinking can enable a more flexible approach to problems, and a more nuanced engagement with the complex issues of our contemporary world. This unit will introduce you to the key skills and practices associated with Design Thinking, and offer opportunities to explore the application of these basic creativity techniques.
Offerings
| Campus | Teaching period | Mode |
|---|---|---|
| Caulfield | Second semester | Teaching activities are on-campus (ON-CAMPUS) |
| Caulfield | First semester | Teaching activities are on-campus (ON-CAMPUS) |
Assessment
The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.
| # | Assessment | Type | Weight | Hurdle |
|---|---|---|---|---|
| 1 | Annotated Folios | Written | 50% | — |
| 2 | Team Project | Project | 50% | — |
100% in-semester assessment
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Requisites
prohibitions
- ADI5111 — Design thinking for business
Learning outcomes
- Demonstrate understanding of the concepts of design thinking and their application;
- Identify and analyse ill-defined, real-world project problems and relevant design thinking approaches;
- Apply Design Thinking methods and approaches to a project-based problem, to develop new perspectives on key issues and to identify potential opportunities;
- Develop, test and evaluate original proposals in response to project-based problems;
- Develop an awareness of transferable skills that are informed by design thinking and may be applied in business contexts.
Workload
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled online and face to face learning activities and independent study. Independent study may include associated reading and preparation for scheduled activities. The unit requires on average 3-4 hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning and online engagement.
| Activity | Duration |
|---|---|
| Studio activities | 36 hours |
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