AMG5004 · Communications and media management

Overview

You will learn through this unit that media and communications is not just situated in the domain of creative endeavours, but that successful communication and media management is crucial to the growth and survival of any organization. This unit will focus on developing media strategies for both internal and external contexts, such as promoting safer workplace environments, or engaging with external stakeholders in times of crisis. You will be introduced to a variety of media processes that require expertise and active management in any organization.

Areas of study: Communication and media studies

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Within semester assessment: 100%

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

The Handbook lists no prerequisite, corequisite or prohibition for this unit.

Learning outcomes

1. Analyse the complexities of internal and external communications in order to gain a leadership perspective of a professionally and socially diverse workplace;
2. Produce reports, policy briefs, and other works that positively promotes a safer, more equitable, and ethical working environment;
3. Develop media strategies to productively engage with external stakeholders, the public, and the media particularly in times of crisis;
4. Collaborate with others to identify and utilize collective skills and expertise to maximize impact of media strategies, as well as develop and utilize task management skills

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Student experience, not official rules. Nothing here changes what the Handbook says.