Units / AMU1277
AMU1277 · Media studies
2026 Handbook6 credit pointsLevel 1Malaysia School of Arts and Social Sciences
Last checked: 23 Aug 2026 UTCOverview
In this unit you will be introduced to the study of media in terms of the relationships between industry, texts and audiences. You will explore areas of study that include news production, textual analysis, media ownership and diversity, film and sport.
Areas of study: Communication Communication, media and screen studies Global studies in communication and media
Offerings
| Campus | Teaching period | Mode |
|---|---|---|
| Malaysia | First semester | Teaching activities are on-campus (ON-CAMPUS) |
Assessment
The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.
| # | Assessment | Type | Weight | Hurdle |
|---|---|---|---|---|
| 1 | Artefact | Artefact | 20% | — |
| 2 | Written | Written | 20% | — |
| 3 | Group presentation | Presentation | 30% | — |
| 4 | Written | Written | 30% | — |
Within semester assessment: 100%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Requisites
The Handbook lists no prerequisite, corequisite or prohibition for this unit.
Learning outcomes
- In this unit teaching staff aim to provide you with a range of readings and practical exercises that help you acquire conceptual frameworks for analysing media texts and media industries. Through close reading, oral discussion, writing exercises, and a group project you should acquire various practical and conceptual tools for understanding not only the form and content of media texts but also the structure and operation of the various industries and institutions that make up what we call “mass media”. On successful completion of this unit, you should be able to:
- Identify and discuss the various economic, political and cultural forces which shape the practical work of media production;
- Explain the historical development of media industries;
- Recognise and use available frameworks for making sense of media texts;
- Analyse and evaluate the contribution of these frameworks to the production of dominant, or common sense, understandings of the world.
Workload
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
| Activity | Duration |
|---|---|
| Tutorials | 24 hours |
| Lectures | 12 hours |
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