Units / AMU2007
AMU2007 · Digital media and social change
2026 Handbook6 credit pointsLevel 2Malaysia School of Arts and Social Sciences
Last checked: 23 Aug 2026 UTCOverview
In this unit you will explore the communicative and cultural nature of new media technologies, and the creative use of digital technology to advance human knowledge to enable democratic processes and to facilitate social change. You will learn new media perspectives on a variety of design and communication strategies tied to a range of social and cultural issues, and learn from organisations and their leaders to gain a real-world perspective on these issues. Throughout the semester, you will also learn the basics for designing a communication campaign.
Areas of study: Digital media and communications
Offerings
| Campus | Teaching period | Mode |
|---|---|---|
| Malaysia | First semester | Teaching activities are on-campus (ON-CAMPUS) |
Assessment
The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.
| # | Assessment | Type | Weight | Hurdle |
|---|---|---|---|---|
| 1 | Case Study Report (individual) | Written | 25% | — |
| 2 | Multimedia Presentation (group) | Presentation | 35% | — |
| 3 | Design Project (group) | Project | 40% | — |
Within semester assessment: 100%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Requisites
The Handbook lists no prerequisite, corequisite or prohibition for this unit.
Learning outcomes
- analyse social change theories and their impact on social, cultural, political problems;
- evaluate new media’s role and impact as a tool for social change;
- synthesize and apply media, communication, and social change theory in the context of a specific social/political/cultural problem;
- work as a team to research, to develop, and to present the building blocks of a social change campaign that will address and potentially impact a specific systemic social/political problem.
Workload
| Activity | Duration |
|---|---|
| Lectures | 12 hours |
| Tutorials | 24 hours |
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