AMU2814 · Transforming community: Project design and public relations for social campaigns

Overview

In this unit, students will explore collaboratively with their peers the practical side of developing a strategic campaign plan for community improvement. In doing so, students will apply appropriate theoretical concepts to develop a public relations campaign taking into account intercultural and communicative perspectives. Consequently, students will learn how to develop a campaign proposal for a not-for-profit or government organisation.

Areas of study: Global studies in communication and media

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Within semester assessment: 100%

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

The Handbook lists no prerequisite, corequisite or prohibition for this unit.

Learning outcomes

1. Identify historical and cultural circumstances that shape society and the mechanisms by which societal change is advanced, including legal, electoral, and international;
2. critically evaluate and apply appropriate theoretical concepts to the development of an effective public relations campaign;
3. Develop suitable and measurable objectives for public relations campaigns and design appropriate tactics and strategies for campaign effectiveness,
4. Apply strategic, creative thinking in the development of a public relations campaign plan and collateral material.
5. Collaborate with peers in the planning, research, analysis, and reporting components of a group project.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Student experience, not official rules. Nothing here changes what the Handbook says.