APG5050 · Doing media and communications research

Overview

The unit introduces you to principles of problem-solving in communication and media research. It considers a range of research methods - including textual analysis, content analysis, interviews, ethnographic fieldwork, audience research and digital methods. You will learn the techniques of different research methods, as well as how to critically assess your appropriateness for different problems in the field. The unit develops your skills in doing and designing academic research in media and communications.

Areas of study: Communications and media studies Journalism Strategic communications management

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Within semester assessment: 100%

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

The Handbook lists no prerequisite, corequisite or prohibition for this unit.

Learning outcomes

1. critically examine the major research methods used in communication and media studies;
2. analyse the role of research methods in addressing key challenges in media and communications;
3. design effective research questions and select appropriate research methods;
4. apply professional ethics standards for media and communications research.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Student experience, not official rules. Nothing here changes what the Handbook says.