APG5183 · International tourism marketing research project

Overview

This is a research project based unit designed for students who are focused on developing a career in international tourism marketing and destination development. The centrepiece of this unit is a European industry study tour followed by attendance at ITB Berlin, the world's largest travel symposium and trade fair. Pre and post departure classes are delivered on campus with a focus on the internationalisation process of destinations and their overall competitiveness in the global tourism economy. The workshops are supported by a specifically designed industry seminar and site visit program in the Baltic States highlighting the development of the tourism economy and attendance at the ITB Berlin industry symposium. Learning in this global context combines with theoretical approaches to give context to student-led research projects.

Areas of study: International sustainable tourism management Tourism

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Within semester assessment: 100%

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

The Handbook lists no prerequisite, corequisite or prohibition for this unit.

Learning outcomes

1. Critically assess the opportunities and challenges facing international tourism marketing and product development, particularly in the context of developing tourism economies;
2. Demonstrate effective skills in research design, methods, analysis and project management;
3. Collaborate constructively with fellow students in designing and undertaking a substantial research project in an international professional context;
4. Produce written work and oral presentations to deadline, making effective use of the conventions of scholarly presentation, including citations and bibliography where required;
5. Develop confidence in approaching and working with individuals and organisations in a professional international setting.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 288 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Student experience, not official rules. Nothing here changes what the Handbook says.