APG5373 · Engaging audiences

Overview

This unit explores and analyses audience engagement in contemporary digital and networked environments. You will employ key research methods to evaluate diverse communication environments and consider their implications for audience participation and engagement. Drawing on this analysis, you will learn to design distinct communication environments and critically evaluate the effectiveness of particular strategies and technologies in engaging, persuading and mobilising their desired audiences or publics in purposeful ways, as well as the ethical concerns that these practices may raise.

Areas of study: Strategic communications management

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Within semester assessment: 100%

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

The Handbook lists no prerequisite, corequisite or prohibition for this unit.

Learning outcomes

1. identify and critically analyse the key conceptual frameworks of audience engagement in contemporary networked environments;
2. identify and apply distinct research methods that critically evaluate audience engagement;
3. design innovative communication environments that effectively achieve desired audience engagement goals;
4. critically analyse moderation approaches for ethically maintaining and managing a safe digital community;
5. communicate research findings in a range of formats.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Student experience, not official rules. Nothing here changes what the Handbook says.