APG5381 · Effective crisis communications

Overview

Crisis communications is an increasingly important and specialised area of expertise in contemporary organisations. In an increasingly global and interconnected world, there are a growing number of crises that can challenge organisations, whether public, private or non-profit, and impact their reputations locally and internationally. In this unit you will gain expertise in approaching and designing communication strategies to manage crises and critical issues. Drawing on case studies and practical research from around the world, you will acquire skills in identifying issues and risks, analysing stakeholders, and developing effective and ethical communication plans to engage with audiences and publics during a crisis.

Areas of study: Strategic communications management

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Within semester assessment: 100%

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

The Handbook lists no prerequisite, corequisite or prohibition for this unit.

Learning outcomes

1. identify and critically evaluate core concepts, including risks, issues, crises and stakeholders in the context of crisis communications;
2. identify and critically evaluate the implications of increasing globalization and digital technologies on crisis communications;
3. design and develop effective and ethical communications plans to proactively manage crises and mitigate their impact for diverse organisations;
4. apply advanced communication, research and analytical skills.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Student experience, not official rules. Nothing here changes what the Handbook says.