APG5389 · Tourism industry and marketing

Overview

This unit introduces you to the structure of the tourism industry from a global perspective. The key questions of: what types of tourists exist, who are the key players driving development and what are the basic economic principles of demand, supply and yield management that underpin its existence are addressed. You are then presented with an overview of basic international service marketing concepts within a marketing planning framework. Topics include marketing research and analysis, the marketing mix, segmentation, target marketing, marketing strategy, communication methods, advertising, public relations and publicity.

Areas of study: International sustainable tourism management Tourism

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Within semester assessment: 100%

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

The Handbook lists no prerequisite, corequisite or prohibition for this unit.

Learning outcomes

1. An understanding of the structure and operation of the tourism industry globally, and within Australia
2. The ability to undertake a critical analysis of tourism marketing strategies employed by countries, regions and individual firms
3. An understanding the basic economic concepts associated with the tourism industry
4. An understanding of the concepts and theories of marketing as applied to the tourism industry
5. An understanding of the basic techniques and tools of marketing management as applied to the tourism industry
6. Developed their research and presentation skills on tourism related subjects.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 288 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Student experience, not official rules. Nothing here changes what the Handbook says.