APG5457 · Digital cultures and platforms

Overview

This unit examines the effect of digital platforms on the media and communications industries. It will explore the transnational circulation of content, cultures, technology and profits in the contemporary media industries. The unit examines the emergence of big platform corporations that have created new centres of media power and influence. You will evaluate new and established media platforms and develop an in-depth understanding of the content producer and user cultures that have emerged alongside them.

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Within semester assessment: 100%

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

The Handbook lists no prerequisite, corequisite or prohibition for this unit.

Learning outcomes

1. Research and analyse the business models of media and communications platforms and the content producers who use them;
2. Explain the political, economic and regulatory contexts for contemporary media platforms and their impacts on wider media and communications industries;
3. Analyse and discuss digital media user and production cultures;
4. Communicate research findings and insights in a clear, concise, accurate and engaging way using written and media elements.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Student experience, not official rules. Nothing here changes what the Handbook says.