APG5717 · Applied industry research and data analytics

Overview

This unit reviews the strategic and important role research plays in the tourism industry both globally and in Australia. Topics include defining the research problem and objectives, analysing secondary data sources, qualitative and quantitative methodology selection, sampling and questionnaire design, fieldwork preparation, data analytics and the effective presentation of findings and insights

Areas of study: International sustainable tourism management Tourism

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Within semester assessment: 100%

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

The Handbook lists no prerequisite, corequisite or prohibition for this unit.

Learning outcomes

1. Identify,locate and analyse secondary research data, tourism trends, and research directions from both an Australian and global perspective;
2. Discuss the role played by research in tourism strategic planning;
3. Identify and apply the basic principles of research design for both qualitative and quantitative studies, including questionnaire design, data entry, and analysis;
4. Communicate ideas effectively orally and in writing.;
5. Utilise software applications in tourism industry research.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Student experience, not official rules. Nothing here changes what the Handbook says.