ATS1078 · Crafting compelling written content

Overview

Writing is about communicating ideas, making claims and thinking clearly. It is foundational to all university disciplines from the humanities through to the sciences. To write well is to think well. Well-crafted writing also persuades and convinces readers that the ideas matter. In the humanities, writing presents rigorous, evidence-based content and yet can also move readers emotionally, physically, and intellectually. In this unit, you will develop the essential features of high-quality writing to prepare you for professional environments and roles that value distinctive and effective content. As new technologies increasingly produce generic content, it is more important than ever that writers develop their own voice and write in a way that makes a difference by provoking, entertaining and convincing readers. In this unit you will learn to express ideas that are clearly and precisely grounded in fact and supported by evidence. The unit will also provide practical strategies on how to write content of the highest quality for different contexts. You will learn techniques in rhetoric, storytelling and style from fields such as journalism, advertising, literature and media to both engage and persuade audiences.

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Within semester assessment: 100%

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

The Handbook lists no prerequisite, corequisite or prohibition for this unit.

Learning outcomes

1. identify the key attributes and techniques for writing compelling content;
2. present ideas in a clear, concise manner that demonstrates an understanding of writing’s function;
3. research and verify the accuracy of information to support arguments and claims;
4. apply techniques of rhetoric, style and structure to create persuasive texts that suit different academic or professional audiences and purposes;
5. critically reflect on the relationship between writer and reader in effective communication.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Student experience, not official rules. Nothing here changes what the Handbook says.