Units / ATS1279
ATS1279 · Media and culture
2026 Handbook6 credit pointsLevel 1Media
Last checked: 23 Aug 2026 UTCOverview
In this unit you will explore the core concepts and theoretical traditions within media studies including political economy, textual analysis, empirical studies and cultural studies. You will consider these in alignment with historical and contemporary examples of social, economic and political debates about media industries and audiences. You will also examine the ways in which power and influence are exercised through media in cultural and social life.
Areas of study: Communications and media studies Media
Offerings
| Campus | Teaching period | Mode |
|---|---|---|
| Caulfield | First semester | Teaching activities are on-campus (ON-CAMPUS) |
| Clayton | First semester | Teaching activities are on-campus (ON-CAMPUS) |
Assessment
The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.
| # | Assessment | Type | Weight | Hurdle |
|---|---|---|---|---|
| 1 | Forum post | Exercise | 10% | — |
| 2 | Analytical exercise | Written | 25% | — |
| 3 | Essay | Written | 40% | — |
| 4 | Analytical exercise | Written | 25% | — |
Within semester assessment: 100%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Requisites
prohibitions
- AZA1279 — Media and society
Learning outcomes
- Explain the relationship between media and culture using one of the main theoretical frames from the unit;
- Apply one of the main research methods used in media studies;
- Critically read academic articles and develop skills to paraphrase, summarise and reference others' ideas;
- Analyse media texts and the affordances of digital and analogue media.
Workload
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
| Activity | Duration |
|---|---|
| Lectures | 12 hours |
| Tutorials | 24 hours |
| Workshops | 4 hours |
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