Units / ATS1280
ATS1280 · Understanding the media
2026 Handbook6 credit pointsLevel 1Media
Last checked: 23 Aug 2026 UTCOverview
The media play a central role in all aspects of contemporary life. In this unit you will consider the field of media studies by investigating a variety of media forms - from film and radio to video games and social media - with a particular focus on the technological and industrial circumstances that have produced them. You will be encouraged to reflect upon the role of communication technologies in your own lives and analyse your own experiences as media consumers and producers.
Areas of study: Communications and media studies Media Public relations
Offerings
| Campus | Teaching period | Mode |
|---|---|---|
| Clayton | Second semester | Teaching activities are on-campus (ON-CAMPUS) |
| Caulfield | Second semester | Teaching activities are on-campus (ON-CAMPUS) |
Assessment
The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.
| # | Assessment | Type | Weight | Hurdle |
|---|---|---|---|---|
| 1 | Reflective writing | Written | 15% | — |
| 2 | Oral presentation | Presentation | 15% | — |
| 3 | Essay | Written | 30% | — |
| 4 | Essay | Written | 40% | — |
Within semester assessment: 100%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Requisites
The Handbook lists no prerequisite, corequisite or prohibition for this unit.
Learning outcomes
- Identify and explain the economic, technological and cultural influence of the media in their own and others' lives;
- Analyse a selection of different approaches to the study of media;
- Analyse and critically reflect upon areas of industry and community life where the study of the media is applicable and relevant;
- Work collaboratively to formulate and present solutions to research questions.
Workload
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
| Activity | Duration |
|---|---|
| Lectures | 12 hours |
| Tutorials | 24 hours |
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