ATS3191 · Media impact lab

Overview

The Media Impact Lab is a multi-disciplinary learning environment where students from the different specialisations in the Bachelor of Media Communication come together to explore new skills and practices for conceptualising and measuring media impact. Understanding how to evaluate and demonstrate the impact of media projects, campaigns and stories is a critical skill for media practitioners. With a focus on media that seeks impactful solutions to global challenges, this unit teaches these skills by considering a range of case studies and evaluative practices, including media and data analytics, digital ethnography and audience research. Using these tools, you will devise a well-researched evaluation strategy to assess the contributions and outcomes of a specific media campaign or project. The lab fosters creativity and experimentation while also developing professional skills in collaboration and adaptability.

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Within semester assessment: 100%

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

The Handbook lists no prerequisite, corequisite or prohibition for this unit.

Learning outcomes

1. identify and discuss the concept of ‘media impact’ in contemporary media environments and professional and activist contexts;
2. display proficiency in a variety of media analytical skills and practices;
3. work reflectively, independently and collaboratively with peers to conceptualise and design a media evaluation strategy;
4. apply skills to a design of media evaluation that critically reflects on the evolving technologies and practices of measurement.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Student experience, not official rules. Nothing here changes what the Handbook says.