ATS3192 · Media entrepreneurship lab

Overview

The Media Entrepreneurship Lab is a practical unit where students from the different specialisations in the Bachelor of Media Communication come together to explore new concepts, skills and practices in media entrepreneurship. You will explore topics including media business models, innovation, disruption, ideation, pitching, lean methodologies, business models and the changing media ecosystem. You will work in a small team to devise and pilot an entrepreneurial project of your own design. The lab fosters creativity and experimentation in media production while also developing professional skills in collaboration and adaptability.

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Within semester assessment: 100%

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

The Handbook lists no prerequisite, corequisite or prohibition for this unit.

Learning outcomes

1. identify and discuss the communicative and creative role of entrepreneurship in contemporary media environments and business contexts;
2. display proficiency in a variety of media entrepreneurial skills and practices;
3. work reflectively, independently and collaboratively with peers to conceptualise and design a media entrepreneurship project;
4. apply skills to a media production/project that critically reflects on the evolving technologies and practices of media entrepreneurship.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Student experience, not official rules. Nothing here changes what the Handbook says.