ATS3254 · Campaign management

Overview

This capstone unit consolidates professional public relations knowledge and skills through practical experience with 'real life' organisations. Working in teams, you develop public relations campaigns for not-for-profit organisations over the course of the semester, culminating in presentations to the organisations, students and mentors at an end-of-semester conference. You learn about strategy development, client management, effective teamwork, program research, planning, design and evaluation as well as budgeting and scheduling.

Areas of study: Public relations

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Within semester assessment: 100%

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

Learning outcomes

1. Develop and evaluate strategic objectives and appropriate performance indicators for a not-for-profit organisation;
2. Research and develop appropriate public relations strategies for an organisation;
3. Work effectively as a team member to produce a professional oral presentation and written report;
4. Apply professionalism and ethical behaviour in the context of communication.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Student experience, not official rules. Nothing here changes what the Handbook says.