BEX3202 · AI applications in business

Overview

This unit delves into the core principles of Artificial Intelligence (AI), its potential business applications, and AI's decision-making capabilities within the context of digital business. It also investigates the legal and ethical implications related to deploying this technology in a digital business setting. You will acquire a comprehensive understanding of emerging AI technologies, their strengths, and limitations in the digital business landscape. Additionally, you will develop the knowledge, skills, and attitudes necessary to navigate the challenges and opportunities presented by AI-driven businesses.

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

The Handbook lists no prerequisite, corequisite or prohibition for this unit.

Learning outcomes

1. demonstrate knowledge of AI and algorithm fundamentals relevant to business scenarios
2. articulate AI concepts and technologies to both technical and non-technical stakeholders, fostering collaboration through mutual comprehension
3. develop strategies to mitigate associated risks in response to the limitations of AI
4. analyse how AI relates to data collection practices, showcasing how data collection, privacy and AI regulations influence AI's role in business
5. evaluate issues of bias, transparency, traceability, fairness, and ethics in AI development, promoting ethical use of AI in business practices
6. create AI-leveraged solutions or processes for real-world business challenges, assessing its impact on business decision-making and strategic planning.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

Student experience, not official rules. Nothing here changes what the Handbook says.