ECX3750 · European economy and global business

Overview

This unit looks at the working of the European Union and the European markets. It focuses on the economic and business challenges for actors operating in this market and how they interact with the global economy. The monetary union of Europe represents the most significant economic experiment ever attempted in history; an attempt to overcome social, political, and cultural barriers with the final goal of one European identity. The unit uses a chronological approach to unfold the dynamic and critical issues of the European economy. It also provides a strategic perspective on issues facing multinationals doing business in Europe - such as the states' differences in business operations, intellectual property rights, and regulations - with insights into successful business models. You will have the opportunity to work in groups and discuss historical facts, business opportunities, and economic policy, to gain an understanding of how the European market works, and how it affects business strategy of market participants.

Offerings

Assessment

The Handbook lists an examination for this unit.

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

The Handbook lists no prerequisite, corequisite or prohibition for this unit.

Learning outcomes

1. understand the key historical steps of the European Union and the monetary union
2. understand the strategic operations of business operating in the European community
3. comprehend the complexity of the European Union and the economic challenges that businesses and countries will have to face to reach a perfect integration
4. develop a strategic perspective on issues facing multinationals doing business in Europe, with insights into successful business models.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

Student experience, not official rules. Nothing here changes what the Handbook says.