MBA5312 · MBA 3

Overview

Topic 1: Business analytics Understanding the sources, uses and value of the flow of information through an organisation can give executives a competitive advantage and drive their innovation. Firms can leverage deep insights into business performance to enhance their value proposition and competitiveness. Business Analytics focuses on providing you with a managerial knowledge of the tools, methods and practices used to understand the vast amounts of data available to businesses, and its use in forecasting and in making strategic and operational business decisions. Descriptive and predictive analytics are explored, data mining and data visualisation techniques are addressed, and a wide range of cases are used to demonstrate the application of models and techniques. Topic 2: Economics and society The economic lens for reasoning in business is a critical understanding for practising executives and business leaders. In a turbulent, global economy, tackling macroeconomic challenges such as sustainable models, demographic shifts, climate change and income inequality demands economic literacy. This unit covers the main macroeconomic and microeconomic issues for business organisations, including market structures, supply and demand functions and pricing concepts. The importance of social relationships to economics is addressed, and the relationship between economics and politics is explored in the context of the regulatory environment. To access the most advanced ideas in this broad-based field, the unit will draw on the expertise of university colleagues in relevant faculties and research centres and external organisations where required. Topic 3: Global business strategy In a global world, conducting business is complex. Organisation leaders require robust models to understand globalisation and the implications for 21st century firms. Companies must understand the political, economic and social environments in which they operate. To engage globally, executives need to address a range of critical issues relating to the internationalisation of their business. These include marketing internationally, choosing locations for key activities, new ways of organising international business, and processes for managing across borders. The aim is to prepare you to manage international business effectively. The topic examines the changing international environment for business, the dynamics of international competition, international relations and government-business interactions and the principles and practices of global business strategy. Further, the unit helps you to develop the ethical and cross-cultural mindset and competence to succeed in global business. Cases and applications address models of international business and the management of innovation in multinational companies and settings; expert policy-makers and practitioners in the field will contribute to the unit.

Offerings

The Handbook publishes no offerings for this unit.

Assessment

The Handbook publishes no assessment items for this unit yet.

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

Learning outcomes

1. The learning outcomes associated with this unit are to integrate knowledge from the three component topics of MBA 3 to evaluate:
2. an organisation’s use of business analytics and develop recommendations
3. the economic and societal issues relevant to business and develop recommendations
4. an organisation’s global business strategy and develop recommendations.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 288 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

Student experience, not official rules. Nothing here changes what the Handbook says.