MKC2700 · Pricing strategy and management

Overview

Pricing is a critical determinant of product and service value, profitability, and sustainability. Pricing plays a pivotal role in driving economic dynamics and influencing consumer behaviour. This unit is designed to equip you with practical insights and analytical skills through real-world case studies. The unit will also explore diverse pricing strategies and their implication in real-world scenarios. By the completion of the unit, you will be well-versed in the implementation of quantitative techniques to inform pricing decisions across diverse industries.

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

Learning outcomes

1. to be able to explain the principles and fundamental considerations when employing diverse pricing strategies
2. employ analytical pricing frameworks to recognize and address pricing issues within a business
3. utilise quantitative pricing techniques for making informed pricing decisions across diverse business scenarios
4. develop actionable business recommendations and communicate them effectively to stakeholders.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

Student experience, not official rules. Nothing here changes what the Handbook says.