MKF5260 · International marketing

Overview

Competition in the global arena is increasingly dynamic. It is critical for businesses to achieve and sustain competitive advantage through maintaining effective and efficient global marketing operations. This unit aims to assist you in acquiring a deeper understanding of market opportunities and techniques to identify, develop, monitor and manage global marketing strategies in the international marketing environment. You will be exposed to contemporary international marketing literature and internet based national/regional and global market information to build their analytical skills for marketing decision making.

Offerings

Assessment

The Handbook lists an examination for this unit.

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

The Handbook lists no prerequisite, corequisite or prohibition for this unit.

Learning outcomes

1. develop an understanding of the strategies, operations, and performance of leading local and global companies
2. examine the key trends driving the nature and direction of change in the local and global markets
3. apply marketing concepts and models in formulating global marketing plans
4. develop and evaluate cohesive marketing strategies for organisations involved in global marketing.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

Student experience, not official rules. Nothing here changes what the Handbook says.