Units / MKF5761
MKF5761 · Managing distribution channels
2026 Handbook6 credit pointsLevel 5Department of Marketing
Last checked: 23 Aug 2026 UTCOverview
This unit is designed to provide an integrated approach to understanding strategic supply chain and marketing channel management issues. Managing channels of distribution is a critical strategic activity that can ensure effective market coverage and competitive advantage. In today's global high-tech market environment, with vastly shifting customer needs and shifts in balances of power, it is vital to develop sound knowledge and skills in in the design and management of marketing distribution channels and networks. The unit will address issues in both business-to-business (B2B) and business-to-consumer (B2C) markets.
Offerings
| Campus | Teaching period | Mode |
|---|---|---|
| Caulfield | First semester | Teaching activities are on-campus and in a block period (ON-BLK) |
Assessment
The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.
| # | Assessment | Type | Weight | Hurdle |
|---|---|---|---|---|
| 1 | 1 - Presentation | Presentation | 10% | — |
| 2 | 2 - Project | Project | 30% | — |
| 3 | 3 - Exercise | Exercise | 30% | — |
| 4 | 4 - Written | Written | 30% | — |
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Requisites
The Handbook lists no prerequisite, corequisite or prohibition for this unit.
Learning outcomes
- demonstrate knowledge of key supply chain and distribution channel management theories, tools and techniques from a marketing perspective
- critically analyse the holistic relationship between supply chain and distribution channel management
- apply current supply chain and distribution channel management theory to marketing and distribution channel management strategies
- work effectively in teams, leadership, inter-personal, communication, and critical thinking capabilities.
Workload
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
| Activity | Duration |
|---|---|
| Seminars | 24 hours |
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