Units / MKX2010
MKX2010 · Digital communication
2026 Handbook6 credit pointsLevel 2Department of Marketing
Last checked: 23 Aug 2026 UTCOverview
Digital communication is significantly transforming business communication in every industry. Due to the continuous advancement of technology (such as Industry 4.0 technologies) and globalised nature of the business, it is important to grow effective and ethical communication skill by developing the knowledge about the basic principles behind digital communication. This unit teaches these principles that encompass interpersonal and group communication skills to support critical thinking and decision making in a globalised digital world.
Offerings
| Campus | Teaching period | Mode |
|---|---|---|
| Caulfield | Second semester | Teaching activities are on-campus (ON-CAMPUS) |
| Malaysia | Second semester | Teaching activities are on-campus (ON-CAMPUS) |
Assessment
The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.
| # | Assessment | Type | Weight | Hurdle |
|---|---|---|---|---|
| 1 | 1 - Portfolio | Portfolio | 80% | — |
| 2 | 2 - Exercise | Exercise | 20% | — |
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Requisites
The Handbook lists no prerequisite, corequisite or prohibition for this unit.
Learning outcomes
- use communication theories, frameworks and concepts in digital business
- identify the role of digital communication in management, teams, conflict, and problem-solving
- analyse one's own and others' communication styles across digital platforms
- apply digital communication to create professional, ethical and sustainable futures for people and the environment.
Workload
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
| Activity | Duration |
|---|---|
| Workshops | 24 hours |
Ask about MKX2010
Answered from the Handbook fields above — no AI, no guessing. Every answer links back to the source.
Community discussions about MKX2010
CommunityStudent experience, not official rules. Nothing here changes what the Handbook says.