Units / PBH1102
PBH1102 · Health communication
2026 Handbook6 credit pointsLevel 1School of Public Health and Preventive Medicine
Last checked: 23 Aug 2026 UTCOverview
You will be introduced to theory and practice to assist with constructing and communicating public health information to various audiences from individuals to larger groups and the general public. You will explore message development and delivery, and examine a range of contemporary public health case studies in addition to analysis of recent communication campaigns. The unit will develop your health communication skills with various audiences and as well as the development of interpersonal skills, visual and written materials. You will also explore health literacy, social marketing, working with the mass media and online health communication.
Areas of study: Health science Public health
Offerings
| Campus | Teaching period | Mode |
|---|---|---|
| Caulfield | First semester | Teaching activities are on-campus (ON-CAMPUS) |
Assessment
The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.
| # | Assessment | Type | Weight | Hurdle |
|---|---|---|---|---|
| 1 | Online pre-class activities (100 words per weekly task) | Written | 10% | — |
| 2 | Assignment: Communicating Health Promotion (Infographic - 200 words plus 5 mins presentation) | Artefact | 30% | — |
| 3 | Individual Written Report (1,800 words) | Written | 30% | — |
| 4 | Team Oral Presentation (15 mins) | Presentation | 30% | — |
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Requisites
The Handbook lists no prerequisite, corequisite or prohibition for this unit.
Learning outcomes
- Distinguish different approaches to health communication.
- Define theoretical models of communication, social change and marketing in relation to health and their application in approaches to health promotion.
- Demonstrate oral, visual and written communication skills for a range of professional and lay audiences including low literate audiences.
- Identify key stages in designing a communication campaign and apply them to a selected health issue.
- Examine the role of the media in the construction of health issues.
- Evaluate the communication strategies adopted by a range of local and international health communication examples as well as a range of health communication materials (print-based, electronic and web-based).
Workload
2.5 hour seminar, 3 hours of directed online student learning activities, plus 6 hours of self-directed study per week.
| Activity | Duration |
|---|---|
| Tutorials | 30 hours |
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