PBH3013 · Social media and health

Overview

In this unit, you will examine the relationship between social media and health. You will explore the role social media platforms play in health communication, ethical and legal considerations surrounding health-related social media use, and the impact of social media on health behaviour. You will also learn how to harness social media analytics for effective health promotion and refine the skills necessary to collaborate and communicate effectively within virtual health communities. Assessment tasks will include sharing and critically analysing health related social media content and producing a social media strategy to address a health challenge. This unit will require engagement with social media platforms that are outside of the Monash learning management system.

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

The Handbook lists no prerequisite, corequisite or prohibition for this unit.

Learning outcomes

1. Describe the role of social media in health communication
2. Apply ethical and professional standards to health-related social media use
3. Analyse and evaluate the impact of social media on determinants of health
4. Examine social media analytics for use in health communication
5. Collaborate and communicate effectively in a virtual health community
6. Create a social media strategy to address a health issue

Workload

This unit is delivered over a six-week teaching period. The workload includes 12 hours of teacher directed study per week, including 2 tutorials per week of 2hr each. There are also 12 hours of self-directed study per week. Total workload equals 24 hours per week.

Student experience, not official rules. Nothing here changes what the Handbook says.