Japan - Study Tours

MKX3521/MKX5521

Global Study Programs in Marketing (GSPM)

Japan, 24 January – 5 February 2027

About this program

Selected students will be enrolled in the MKX3521 or MKX5521 units in the SSB-01 teaching period.

This unit may count towards your undergraduate or postgraduate degree as a major, capstone, or elective unit.

The Department of Marketing has run the Global Study Programs in Marketing (GSPM) for the past 44 years. The program offers marketing students a unique and engaging global learning experience. Students will spend approximately 12 days in Tokyo and Kyoto exploring diverse marketplaces, marketing practices and consumer behaviours. Students will also directly engage with marketing managers from leading marketing organisations and brand companies.

Throughout the program, students will work in collaborative, real-time team environments to generate ideas, address problems, and offer creative solutions to complex marketing challenges. If you want to sharpen your critical thinking skills, cross-cultural communication and global awareness, please consider applying for the program. Want to discover more? Check out Instagram highlights from our previous Japan GSPM summer tours in 2025 and 2026 (account log-in required).

Before departure, students must attend an on-campus pre-departure learning workshop from 9am–5pm AEDT on 12 January 2027 at Caulfield campus. The workshop is face-to-face and compulsory. Students who do not attend this workshop will be withdrawn from the unit and unable to participate in the study tour.

Applications

9 August 2026

Decision date

26 August 2026

Start date

24 January 2027

End date

5 February 2027

Program cost

Program fee: $2500 AUD

Deposit: $1250 AUD non-refundable deposit payable within 72 hours of receiving an offer to secure your place.

Final payment: $1250 AUD due 19 September 2026.

What’s included in the program fee

• Twin-share accommodation for the duration of the program, including daily breakfast. Single rooms may be available for an additional cost.
• A curated program of company and organisation visits
• Academic sessions and experiential learning activities
• All in-country transport for scheduled program activities
• Welcome and farewell functions
• Monash University travel insurance (covering the program and up to 15 days before and after).

What’s not included in the program fee

• Monash tuition fees (6 credit points)
• International airfares (est. AUD $900–$1,800)
• Airport transfers (est. AUD $150)
• Visa costs, if required (est. AUD $200)
• Accommodation outside program dates (est. AUD $120–$350 per night)
• Meals not included in the itinerary (est. AUD $20–$60 per meal)
• Personal expenses (e.g. shopping, additional transport, entertainment)
• Spending money (recommended AUD $500–$1,500).

Note: Students are encouraged to use the above estimates as a guide only and research any additional costs at the time of application.

Refund policy

Program fees are generally non-refundable, except in exceptional circumstances as determined by Monash Business School.

Circumstances that will not be considered exceptional include (but are not limited to):

• Failure to secure an appropriate visa
• Withdrawal after committing to another study experience
• Change of mind.

Students should carefully consider their availability and commitment before accepting an offer.

Eligibility

Undergraduate:

• Minimum WAM of 60%
• Completed at least 72 credit points at the time of application.

Graduate:

• Minimum WAM of 60%
• Completed at least 24 credit points at the time of application.

Submission guidelines:

All applicants must submit supporting documentation (e.g. CV ) and a video (2-3 minutes) addressing:

• Why are you personally interested in joining the program?
• How will the program benefit your degree, learning and career goals?

The supporting documentation must be wubmitted via a Google Drive link (ensuring access permissions are granted to Monash University). The link should be included in the Personal Statement section of your application.

Selection criteria:

As places are limited and demand is high, selection is competitive and based on:

• Weighted Average Mark (WAM)
• Video submission.

Itinerary

*This itinerary is indicative only and may be subject to change. A more detailed itinerary will be provided to students who have confirmed their enrolment.

Assessment and results

• This program is equivalent to 6 credit points of Monash study
• Assessment details will be provided by the unit coordinator
• Results release date: 1 March 2027.

For enquiries, please contact Monash Connect.

Applications closed

If you have any questions, please direct them to the faculty via Monash Connect.