AMG5046 · AI and the future of Asian industries

Overview

In this unit, you examine how artificial intelligence (AI) is reshaping strategic communication and the creative industries across Asia, with a focus on Southeast and East Asian contexts. You explore three core technologies—generative AI, sentiment analysis and predictive analytics—and assess their roles within marketing, media and cultural sectors. The unit begins with an introduction to key AI concepts and their relevance to contemporary communication strategies. You then analyse AI‑driven content creation in Southeast Asian marketing campaigns, including personalised advertising in Malaysia and automated influencer marketing in Singapore. Subsequent modules focus on sentiment analysis and predictive analytics, comparing how these tools are used to generate consumer insights in Southeast Asia and China. Case studies include applications in e‑commerce and social media platforms such as WeChat. This unit equips you with advanced skills in generative AI for content creation, predictive analytics for trend forecasting, and culturally informed strategy design—capabilities that are increasingly in demand across Asia‑Pacific marketing and communication industries.

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Within semester assessment 100%

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

The Handbook lists no prerequisite, corequisite or prohibition for this unit.

Learning outcomes

1. compare case studies from Southeast and East Asia to unpack diverse regional applications and impacts of AI in advertising, film, and cultural institutions;
2. examine the concepts of generative AI, sentiment analysis, and predictive analytics to assess their role in shaping communication strategies and creative workflows;
3. critically assess the ethical, cultural, and societal implications of AI adoption in Asian contexts;
4. create a case study on how AI technologies are transforming creative and cultural industries across Asia, with emphasis on marketing, media, and screen sectors.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per teaching period typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Student experience, not official rules. Nothing here changes what the Handbook says.