AMU3010 · Social media and communication campaign

Overview

This unit is a capstone unit for students studying media, communications, and public relations. In this Work Integrated Learning (WIL) unit, you will draw from your disciplinary knowledge in media and communication studies to craft a digital media campaign proposal. Key areas of focus include media management, audience insight research and analysis, digital media strategy development, and proficient presentation of campaign proposals.

Areas of study: Digital media and communications

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Within semester assessment: 100%

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

The Handbook lists no prerequisite, corequisite or prohibition for this unit.

Learning outcomes

1. create a comprehensive digital media campaign brief, supported by a range of appropriate scholarly and non-scholarly sources;
2. analyse consumer insights related to a target audience's engagement with a product, brand, or issue;
3. develop a media strategy within a digital campaign framework;.
4. deliver effective presentations and written reports for campaign proposals;
5. effectively collaborate in a team to develop communication campaign projects.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Student experience, not official rules. Nothing here changes what the Handbook says.