APG5373 · Engaging audiences

This unit explores and analyses audience engagement in contemporary digital and networked environments. You will employ key research methods to evaluate diverse communication environments and consider their implications for audience participation and engagement. Drawing on this analysis, you will learn to design distinct communication environments and critically evaluate the effectiveness of particular strategies and technologies in engaging, persuading and mobilising their desired audiences or publics in purposeful ways, as well as the ethical concerns that these practices may raise.

The Handbook does not list a final examination among the assessment items, but there may still be one.

1. 1 - Multimedia

   Artefact

   40%

2. 2 - Presentation

   Presentation

   20%

3. 3 - Reflection

   Written

   40%

Within semester assessment: 100%

1. identify and critically analyse the key conceptual frameworks of audience engagement in contemporary networked environments;
2. identify and apply distinct research methods that critically evaluate audience engagement;
3. design innovative communication environments that effectively achieve desired audience engagement goals;
4. critically analyse moderation approaches for ethically maintaining and managing a safe digital community;
5. communicate research findings in a range of formats.

Active learning - This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

APG5373 is listed in 1 major, minor or specialisation in the 2025 Handbook.

Credit points

6

Level

Level 5

Faculty

Communications

School

Faculty of Arts

Study abroad

Not stated

Handbook version

2025.07

Handbook years

20252026

These are students' own experiences, not official rules. Go by the Handbook.