ATI5020 · Policy advocacy and communication

Overview

This unit is about strategy in promoting and influencing public policy. You will learn about policy agenda-setting and policy networks activation in promoting or influencing public policy. The unit will cover the importance of agenda-setting and advocacy in public policy, political events and public opinion, advocacy goals and agenda building strategy, message development, communication channel and audience engagement strategy, policy network activation, and relationship management. The focus will be on understanding the advocacy strategy in which public policies are designed, promoted, and influenced.

Areas of study: Public policy

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Within semester assessment: 100%

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

The Handbook lists no prerequisite, corequisite or prohibition for this unit.

Learning outcomes

1. Discuss key challenges in public policy advocacy and policy network activation
2. Evaluate agenda-setting strategies in the public policymaking process
3. Analyse public opinion on selected policy
4. Implement message framing in advocating selected policy
5. Create a policy advocacy plan.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Student experience, not official rules. Nothing here changes what the Handbook says.