ATI5250 · Industry insights project

Overview

In this unit you will design and execute applied industry research using desk research and secondary data. You will investigate real marketing and communication challenges by analysing credible external sources, including industry databases, digital analytics, academic literature, and market/consumer reports. Through a structured applied research project, you will define research problems, analyse and interpret data, synthesise evidence into insight, and develop and justify recommendations. You will communicate your findings in professional industry formats such as briefs, slide decks and visual artefacts. The unit is focused on practical, industry-driven, and actionable outcomes, preparing you to address complex, real-world industry challenges.

Areas of study: Marketing and Digital Communications

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Within semester assessment: 100%

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

The Handbook lists no prerequisite, corequisite or prohibition for this unit.

Learning outcomes

1. identify and articulate a business, marketing, or digital communication problem suitable for applied research;
2. locate, analyse, and interpret secondary data and literature;
3. conceptualise and deliver clear, evidence-based insights and recommendations;
4. communicate the research process and research findings effectively and professionally.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Student experience, not official rules. Nothing here changes what the Handbook says.