ATS3262 · Critical issues in public relations

Overview

The unit provides a unique experience for you to engage deeply in research and reflect on major challenges for the public relations industry and discipline. In researching and writing on a public relations topic of your choosing, you can engage with a contemporary debate, issue or challenge over the course of a semester. Through a combination of directed reading, online learning activities and independent research, you complete a major scholarly or professional industry report that demonstrates a high level of competence in theoretical and conceptual analysis and advanced scholarship on the public relations discipline.

Areas of study: Public relations

Offerings

The Handbook publishes no offerings for this unit.

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Within semester assessment: 100%

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

Learning outcomes

1. identify and analyse major challenges for the public relations industry and debates within the discipline;
2. develop a research topic and proposal;
3. conduct research using various methodologies and theoretical approaches;
4. write a scholarly or professional industry report.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Student experience, not official rules. Nothing here changes what the Handbook says.