ATS3262 · Critical industries in public relations and strategic communication

Overview

This unit provides you with a unique opportunity to engage in depth with a specific industry or professional field in which public relations and strategic communication operate. Choosing from specialisations such as government communication, political communication, not-for-profit and non-government communication, advocacy and activism, you will reflect on major issues, opportunities and challenges for public relations while exploring industry-specific examples and case studies. You will develop skills and career competencies relevant to an industry in which graduates and early-career professionals with specialist knowledge of public relations and strategic communication are often in demand.

Areas of study: Public relations

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Within semester assessment: 100%

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

Learning outcomes

1. critically analyse and evaluate major issues, opportunities and challenges for an industry in which public relations and strategic communication operate;
2. apply specialist skills and career competencies in a professional context;
3. design compelling and ethical industry-specific public relations strategies and communication materials;
4. produce a professional industry report.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Student experience, not official rules. Nothing here changes what the Handbook says.