BEX3185 · Cross-disciplinary industry challenge

This unit provides you with an authentic, collaborative experience working with students from the Faculty of Pharmacy and Pharmaceutical Sciences, and Monash Architecture, Design and Art to develop and an commercialise an original cosmetics concept. Working closely with a team of pharmaceutical science students as the product originators, and MADA students responsible for the design and visual identity of the product line, you will take the role of a business and marketing consultant to support the team to deliver business and marketing advice and strategies. You will conduct research into the relevant regulatory requirements, market positioning and commercial feasibility to deliver the business insights needed to bring the product to market and communicate with its target customer. Learning in this unit combines interactive scheduled classes combined with cross-disciplinary workshops facilitated by the Generator, where you will develop skills in entrepreneurial thinking and master high-performing cross-disciplinary teamwork. Guest presentations and input from industry professionals will provide you with exposure to real-world commercial insights, regulatory landscapes and contemporary market practices.

The Handbook does not list a final examination among the assessment items, but there may still be one.

1. 1 - Exercise

   Exercise

   30%

2. 2 - Demonstration

   Demonstration

   30%

3. 3 - Project

   Project

   40%

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

1. formulate a project scope and strategic approach addressing product and brand needs, informed by business evidence, regulatory requirements, and contemporary cosmetics industry practice
2. communicate evolving project insights, outputs and recommendations clearly, professionally and appropriately to scientific and design partners
3. evaluate personal and team development using feedback practices, collaborative tools, and frameworks that value diverse discipline perspectives in multidisciplinary project environments
4. apply business frameworks, analytical methods, and digital tools within a consulting process to address commercial viability and market entry challenges for original scientific and design concepts.

Enquiry-based learning - This unit engages you in enquiry-based learning, where you will be encouraged to use your own knowledge to develop and engage in a process of enquiry, study and research to identify areas to be investigated and an approach to doing so. Field trips - This unit provides you with opportunities to participate in experiential learning by visiting cultural, geographical and/or industrial sites relevant to your studies. Active learning - This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities. Simulation or virtual practice - This unit allows you to engage in guided, immersive experiences to develop relevant skills, knowledge and attitudes through simulation or virtual practice. Work-integrated learning - This unit provides you with the opportunity to engage in work-integrated learning to incorporate professional and industry experience into your studies.

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

Credit points

6

Level

Level 3

Faculty

Faculty of Business and Economics

School

Faculty of Business and Economics

Student contribution band

Band 4

Study abroad

Not available

Handbook version

2027.01

These are students' own experiences, not official rules. Go by the Handbook.