CDS2402 is not in the 2027 Handbook - Monash may have renumbered or withdrawn it. This is what the 2025 Handbook published; check the 2027 Handbook or your faculty before planning next year.
Units / CDS2402
CDS2402 · Advertising design
2025 Handbook6 credit pointsLevel 2Department of Design
Overview
This unit introduces you to the specific skills, demands, practices and opportunities in advertising. In a series of assigned projects involving press, print, signage and television applications, you explore the parameters, opportunities and constraints of these various contexts. You are expected to develop basic skills in all areas of advertising including, concept creation, visualisation, copy writing and art direction. The ethics of practice and the moral responsibility of advertising are actively discussed and debated.
Offerings
| Campus | Teaching period | Mode |
|---|---|---|
| Caulfield | Second semester | Teaching activities are on-campus (ON-CAMPUS) |
Assessment
The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.
| # | Assessment | Type | Weight | Hurdle |
|---|---|---|---|---|
| 1 | 1 - Project 1 | Project | 30% | — |
| 2 | 2 - Project 2 | Project | 30% | — |
| 3 | 3 - Project 3 | Project | 40% | — |
100% in-semester assessment
Requisites
prohibition
Learning outcomes
- Demonstrate competence in conceptualising, visualising, copywriting and art direction in the context of advertising;
- Understand and be able to implement research analysis, problem solving, creative teamwork and brief compliance;
- Engage the imagination toward the ingenious connections between certain products (whether goods or services) and the desires of a given market;
- Consider ethical questions concerning the persuasive powers of advertising.
Workload
12 hours per week including 3 contact hours plus 9 hours of independent study.
| Activity | Duration |
|---|---|
| Studio activities | 36 hours |
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