DGN1303 · The language of graphic design

Overview

In this unit you will study the work of innovative visual designers from Modernism until the present. You will analyse how designers use pictorial images and words to convey meanings; and how they achieve this by employing a form of visual language equivalent to written language. Through studying design solutions created in contexts ranging from mainstream graphic design and advertising through to socio-political messages and imagery made by non-designers, you will develop a referential understanding of the potential of visual language for designers. You will then be required to apply this knowledge to the making of designs employing similar problem-solving strategies.

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

100% in-semester assessment

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

Learning outcomes

1. Understand the breadth of communication elements used within graphic design including metaphor, juxtaposition, parody, wit and humour;
2. Understand the development of modern graphic design and its associated conceptual and intellectual development;
3. Clearly understand the language and grammar of visual communication;
4. Utilise a thorough comprehension of this language in the execution of your own projects.

Workload

12 hours per week including 3 contact hours plus 9 hours of independent study.

Student experience, not official rules. Nothing here changes what the Handbook says.