Units / ETW2440
ETW2440 · Business modelling and analytics methods
2026 Handbook6 credit pointsLevel 2Department of Econometrics and Business Statistics
Last checked: 23 Aug 2026 UTCOverview
Topics include business modelling with spreadsheets and R programming language; the methodology of business modelling and analytics; linear programming; primal and dual models; integer programming; transportation; and assignment problems.
Offerings
| Campus | Teaching period | Mode |
|---|---|---|
| Malaysia | First semester | Teaching activities are on-campus (ON-CAMPUS) |
Assessment
The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.
| # | Assessment | Type | Weight | Hurdle |
|---|---|---|---|---|
| 1 | 1 - Project | Project | 100% | — |
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Requisites
prerequisite
- ETM2100 — Principles of statistical inference
Learning outcomes
- illustrate analytical and algorithmic optimisations applied to real-life business cases
- use algebraic formulations and spreadsheets side-by-side to make business decisions
- formulate and solve business problems with linear programming using graphical methods, Excel Solver, and R program
- analyse duality, sensitivity, transportation, assignment problems, and integer programming.
Workload
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
| Activity | Duration |
|---|---|
| Tutorials | 24 hours |
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