MBA5407 · Strategy for competitive advantage

Overview

Competitive advantage is no longer something organisations achieve once, it is something they must continually create and renew. In this unit, you will develop the strategic judgement needed to interpret changing markets, technologies, customer expectations and global trends, identify emerging opportunities, and make decisions that position organisations for sustained success in an increasingly dynamic environment. Working with authentic organisational challenges, you will apply strategic frameworks to evaluate competitive environments, assess strategic options and respond confidently to disruption. You will strengthen your ability to scan the external environment, distinguish enduring trends from short-term noise, critically evaluate human and AI-generated strategic analyses, and make integrated decisions that create long-term value for organisations and their stakeholders.

Offerings

The Handbook publishes no offerings for this unit.

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

The Handbook lists no prerequisite, corequisite or prohibition for this unit.

Learning outcomes

1. evaluate strategic opportunities using organisational and environmental evidence to support data-driven managerial decisions
2. evaluate strategic analyses and recommendations generated by human and AI-enabled systems
3. justify business decisions by integrating strategic evidence with diverse organisational perspectives.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 150 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

Student experience, not official rules. Nothing here changes what the Handbook says.