MKC1200 · Principles of marketing

Overview

Have you ever wondered what marketing is all about? This unit is designed to introduce you to the essential elements of marketing. It encompasses marketing's role in a dynamic business environment and leads you to understand how organisations use the principles of marketing to meet the needs of their customers and achieve their objectives. This unit provides a foundation for those students seeking to pursue further study of specialist marketing units; however it covers the broad scope of marketing sufficient for those students undertaking only one marketing unit.

Offerings

Assessment

The Handbook lists an examination for this unit.

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

Learning outcomes

1. FIRST SEMESTER: describe key marketing concepts SECOND SEMESTER: explain key marketing concepts and their use in dynamic organisational contexts
2. FIRST SEMESTER: recognise the applications of these key marketing concepts in real-life situations SECOND SEMESTER: evaluate the applications of key marketing concepts in local and global markets
3. FIRST SEMESTER: discuss how these key marketing concepts can be used in analysing a range of marketing problems SECOND SEMESTER: analyse how these key marketing concepts can be used in creating solutions to a range of marketing problems
4. FIRST SEMESTER: demonstrate how marketing helps organisations to satisfy their customers' needs and wants. SECOND SEMESTER: explain how organisations use marketing to identify and satisfy customer needs and wants in the real-world

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

Student experience, not official rules. Nothing here changes what the Handbook says.