MKF5150 · Major project

Overview

Do you want to apply what you have learnt from the units in your Master's program? Do you have a good idea from your work or even an assignment which you would like to further explore? Why not consider the major project unit. This unit is designed for students who wish to undertake an application-oriented research project. The project may be related to the students' current workplace or a special area of interest. An academic staff member will supervise the major project.

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

The Handbook lists no prerequisite, corequisite or prohibition for this unit.

Learning outcomes

1. identify a major practical issue in a marketing-related area of interest
2. use marketing principles and frameworks to investigate and analyse the issue
3. provide suitable practical solutions or advice on the issue
4. effectively communicate the major project in a written report.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 288 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

Student experience, not official rules. Nothing here changes what the Handbook says.