MKF5351 · Marketing strategy masterclass

Overview

This is the capstone unit of the Master of Applied Marketing degree program. The overarching goal of the degree is to prepare competent and responsible entrants to the marketing profession. Accordingly, this integrative, end-of-program capstone unit will help in translating knowledge gleaned from all other degree units (i.e. the academic discipline of marketing) toward the professional discipline of marketing. This will be achieved in the form of "direct decision making scenarios" (case studies), "experiential learning episodes" (simulation), "competitive situations" (mid-term case completion), "learning from academic and industry leaders" (research day, marketing masterclass, marketing breakfasts), and "immersive learning events" (industry visits).

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

The Handbook lists no prerequisite, corequisite or prohibition for this unit.

Learning outcomes

1. critically evaluate competitive marketing decision situations and craft innovative and systematic solutions for which personal responsibility is taken
2. exhibit a keen sense of personal learning from professionals (academic and practitioner), competitive and immersive situations and decision scenarios
3. develop a perspective of socially responsible and culturally sensitive global marketing practitioners.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 288 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

Student experience, not official rules. Nothing here changes what the Handbook says.