MKF5461 · Contemporary issues in marketing

Overview

This unit provides you with an in-depth exposure to contemporary issues in marketing and in particular to the relationship between observed marketing practice and extant marketing theory. Taught in seminar format, the unit requires significant interaction between you and the presenters.

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

Learning outcomes

1. recognise and evaluate some of the contemporary issues facing organisations and particularly marketers and marketing in today's dynamic marketplace
2. examine how traditional marketing theory, structures, concepts, techniques and practices may become emerging issues, transformed by new knowledge or impacted by alternative perspectives
3. explain a number of contemporary issues and their impact in detail
4. analyse existing literature to gain insight into selected current and future issues that will impact business and marketing in particular
5. recommend and compose responses to existing or potential marketing issues.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

Student experience, not official rules. Nothing here changes what the Handbook says.