MKF5630 · Services marketing

Overview

An in-depth analysis of the marketing techniques that apply to service organisations and industries including service design and delivery, customer service, service quality measurement and internal marketing.

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

The Handbook lists no prerequisite, corequisite or prohibition for this unit.

Learning outcomes

1. gain an appreciation of the unique challenges inherent in marketing and managing services and developing and delivering quality services
2. integrate the strategies, tools and approaches for addressing the unique challenges associated with the marketing of services
3. apply a knowledge of service quality to an actual business context
4. become a more successful and effective manager and consumer through the understanding of the design, delivery and communication of the service offer
5. explain the inter-functional coordination necessary to deliver a quality service.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

Student experience, not official rules. Nothing here changes what the Handbook says.