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MKF5981 · Retailing

Official Handbook

2026 Handbook6 credit pointsLevel 5Department of Marketing

Last checked: 23 Aug 2026 UTC

Overview

The management of retail organisations, the application of technology in retail organisations and the application of retail strategic and financial planning. Issues, problems and practices involved in managing a retail operation; the role of the retailing industry in distribution, its structure and its dynamics; retail merchandise planning, buying and control; retail store location, layout, presentation and management; current theories and techniques used in the formulation and implementation of retail business strategy.

Offerings

CampusTeaching periodMode
CaulfieldSecond semesterTeaching activities are on-campus (ON-CAMPUS)

Assessment

The Handbook lists an examination for this unit.

#AssessmentTypeWeightHurdle
11 - Quiz / TestQuiz / Test10%
22 - ExerciseExercise10%
33 - PresentationPresentation10%
44 - ProjectProject30%
55 - ExaminationExamination40%

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

The Handbook lists no prerequisite, corequisite or prohibition for this unit.

Learning outcomes

  1. define retailing and its strategic development
  2. demonstrate an awareness of the issues, problems, opportunities and practices involved in managing a retail operation
  3. describe the principles of retail merchandising, retail formats, retail branding, retail technology, retail experience
  4. provide some insights into the management of human resources within a retail business.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

ActivityDuration
Tutorials24 hours
Lectures12 hours

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