Units / MKM3202
MKM3202 · International study program
2027 Handbook6 credit pointsLevel 3Department of Marketing
Overview
This program aims to provide undergraduate students with ample opportunities to experience the diverse business contexts in Malaysia and Australia. In particular, the program will offer a critical look on how business can serve as a strong force for positive changes. It will focus on the influences of cultural, political, social, and local practices on business decisions. The four-week program comprises on- and off- campus seminars, workshops, and company visits in Malaysia and Australia. Through these exposures, you will have a valuable chance to meet and discuss with business and government leaders, entrepreneurs, and/or NGO executives about business practices.
Offerings
| Campus | Teaching period | Mode |
|---|---|---|
| Malaysia | Summer semester B | Teaching activities are on-campus (ON-CAMPUS) |
Assessment
The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.
| # | Assessment | Type | Weight | Hurdle |
|---|---|---|---|---|
| 1 | 1 - Written | Written | 50% | — |
| 2 | 2 - Presentation | Presentation | 50% | — |
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Requisites
Learning outcomes
- analyse the impact of contemporary issues, global trends and challenges on business practices
- appraise the social, political, and cultural norms of business practices between two countries
- develop a sustainable action plan to improve the current business practices
Workload
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
| Activity | Duration |
|---|---|
| Practical activities | 24 hours |
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