MKM5211 · Applied business project

Overview

This is a practice-based business project unit for the students of the Master of Digital Business course. A business project may originate from large corporations, non-profit and government agencies, small businesses, or entrepreneurs in the area of marketing, competitive strategy, corporate finance, human resource or new venture development. After identifying a meaningful project related to a discipline (e.g. marketing, management, finance, international business or international management), you will work closely with an academic supervisor and a company staff member to implement the project. You will be guided through the processes of proposal preparation, data collection and analysis, project implementation, business planning and project reporting. The unit focuses on practical application of the knowledge and skills acquired in other units of the course. You may work individually or in a team of two to three, on a significant business project related to a real business problem.

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

The Handbook lists no prerequisite, corequisite or prohibition for this unit.

Learning outcomes

1. apply a broad range of knowledge and relevant business tools and techniques to identify a business solution in a real business context
2. evaluate real-world business problems and propose appropriate recommendations by applying relevant business theories and analytical tools
3. integrate effective communication, interpersonal skills, and reflective practice for project development and implementation.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

Student experience, not official rules. Nothing here changes what the Handbook says.