MKX3501 · Australian marketing expedition

Overview

The Australian Marketing Expedition is designed as a flagship experiential program that brings to life the Marketing Department’s ambition to move beyond classroom mastery toward closer appreciation of the unique Australian context in marketing education and practice. The expedition will take you across Australia — from the north-west to the north-east coast — engaging directly with organisations in the Mining and Resources, Agriculture, and Tourism sectors, alongside Indigenous corporations and communities, and key cultural and environmental sites. Through this journey, you will examine not only the financial outcomes of marketing decisions, but also their social and environmental consequences across diverse stakeholder groups. The program is intentionally designed to expose you to the full complexity of markets as lived systems — where commercial activity intersects with community, sustainability, and long-term value creation, with the goal of equipping you with the judgement required to operate in complex, real-world environments. Transport and accommodation will vary from the comfortable to the rustic, reflecting the diversity of contexts encountered. This is central to the design: a deeply immersive experience that challenges you to adapt, engage, and learn in ways that traditional classroom settings cannot offer.

Offerings

The Handbook publishes no offerings for this unit.

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

Learning outcomes

1. examine the economic, environmental, and socio-cultural impacts of marketing activities in traditionally significant Australian industries (e.g. Agriculture, Mining & Energy, Tourism), that may impact diverse stakeholders and markets;
2. develop critical, reflective thinking and communication skills based on real-world observations and theoretical marketing and business concepts to make informed judgements;
3. demonstrate a well developed understanding of the complex interplay between potentially competing economic, social and environmental organisational activities, in order to provide sustainable outcomes;
4. recommend a strategy to resolve an economic, environmental or social challenge faced by one of the industries visited, that provide synergistic benefits for all stakeholders.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours comprising a mixture of pre-trip preparation, remote area travel, and post-trip assessment submission.

Student experience, not official rules. Nothing here changes what the Handbook says.