Units / MKX4090
MKX4090 · Honours thesis research proposal
2026 Handbook6 credit pointsLevel 4Department of Marketing
Last checked: 23 Aug 2026 UTCOverview
All successful research projects begin with a proposal. A research proposal outlines how a research project should be undertaken, taking into consideration conceptual, methodological, procedural and ethical issues. In this unit, you will develop a research proposal that concretely maps out your honours thesis project. This process confers skills of research project planning that are transferable to varied professional situations. You will be coached by your supervisors in a dialogic approach, with assistance from other academic experts as needed.
Offerings
| Campus | Teaching period | Mode |
|---|---|---|
| Caulfield | Full year | Teaching mostly conducted outside of a classroom/campus environment (IMMERSIVE) |
| Caulfield | First semester | Teaching mostly conducted outside of a classroom/campus environment (IMMERSIVE) |
Assessment
The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.
| # | Assessment | Type | Weight | Hurdle |
|---|---|---|---|---|
| 1 | 1 - Presentation | Presentation | 20% | — |
| 2 | 2 - Written | Written | 80% | — |
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Requisites
The Handbook lists no prerequisite, corequisite or prohibition for this unit.
Learning outcomes
- clearly articulate the purpose of your research and its academic and managerial contribution
- identify and synthesize academic and business research that is relevant to your research, and articulate how your research fits in that context
- demonstrate the ability to develop a set of coherent research questions, conjectures, propositions or hypotheses
- articulate appropriate research methods that address the research problem
- develop the the ability to communicate all of the above through writing and oral presentation.
Workload
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
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