MMD1090 · Marketing 101

Overview

This unit has been designed to provide you with an introduction to the field of marketing. The unit focuses on the relationship between organisations and consumers, expressed through the marketing mix. Essentially, studies are concentrated on the nature and behaviour of supplying organisations, nature and behaviour of the consumer and the various marketing mix elements (product, price, place, promotion) which are used by organisations to identify and satisfy the needs and wants of consumers. The unit will examine marketing principles, concepts and theories, and give you an appreciation and understanding of various challenges in organisations and consumers in today’s competitive global environment.

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

The Handbook lists no prerequisite, corequisite or prohibition for this unit.

Learning outcomes

1. identify the nature, scope and functions for marketing
2. explain concepts, principles and theories related to the study of marketing
3. apply the concept of STP (Segmentation, Targeting and Positioning) and marketing mix in organisational environment.

Workload

No workload detail published.

Student experience, not official rules. Nothing here changes what the Handbook says.